PRODUCTION NEWS
Product: Bow Master
Objective: To create 1:20 and :60 second spots for a home crafts product that had been introduced successfully
on QVC's home shopping channel. The Bow Master is used to create any bow imaginable for any use imaginable -- gift
boxes, hair ribbons, holiday decorations, table centerpieces, window treatments, and lots of other home decorations.
Production Challenge: Our task was to show a wide variety of Bow Master creations in as many settings
as possible, integrate testimonials, and provide a clear
, quick how-to demonstration - a tall order for a
two-minute spot; even more challenging for a one-minute.
Using the theme of "turning the ordinary into the extraordinary," we showed before and after shots and
a succession of beautiful bows for all occasions. We believe strongly in the effectiveness of testimonials and
used unscripted comments in the 1:20 versions. The hands-on product demonstration lasts only a few seconds but
shows just how easy it is to use the Bow Master.
Using an actual home as a location proved to be the best option for these spots. We found a home 
that allowed for a wide variety of set-ups and looks, including
a plain room that could be dressed up with custom-made Bow Master decorations.
As our hostess for the spots, we worked with floral designer and developer of the Bow Master, Eileen Teuten. We
took full advantage of her skill with bow-making and her on-camera abilities. She had sold the Bow Master on QVC;
our director made sure she did an excellent job for us as well.