PRODUCTION NEWS
Product: California Ostrich Farms
Objectives: To properly position a new food product, California Ostrich Farms packaged ostrich meat "The
better redder meat", in the consumers mind. This food product is marketed as a delicious and healthy alternative
to other meat. The infomercial features the proprietors of California Ostrich Farms discussing the products benefits
and demonstrating preparation techniques.
Production Challenge: ONYX was called upon to salvage footage previously shot by a production company unfamiliar
with direct response. The small amount of useable footage was augmented by shooting 2 days. Onyx Productions captured
great testimonials on location, outdoors at a street fair and outdoors at one of Malibu, CA's well known upscale
restaurants, which serves the product. Patrons sampled the deliciously prepared meat and gave their honest opinion
of its taste and texture. In order to take full advantage of the beautiful Mediterranean style setting and as not
to disrupt the ambiance, ONYX shot all testimonials with an unobtrusive minimal crew, in existing light. Patrons
were at ease, so their testimonials were lighthearted and fun. The proprietors of California Ostrich Farms, who
are not professional on camera hosts, were shot discussing the products features and benefits utilizing a minimal
crew outdoors in existing light as well.
Kitchen footage was shot indoors and demonstrated the ease of various preparation techniques. The kitchen set and
the background music were bright and lively, perfect for the introduction of a healthy food product.