PRODUCTION NEWS
Product: Reduce Fat-Fast®
Objective: To develop an Infomercial that would introduce an internationally marketed, 100%natural weight-loss product that has no known side effects and is supported by four French clinical studies to the U.S. We also needed a version that could be used in international markets by changing only voice tracks and end tags for each country. Reduce Fat-Fast® is endorsed and used by International actor and spokesman Eric Estrada. Natural Premier® Supplements Corp. are in the business of making vitamins and supplements and by creating an infomercial for Reduce Fat-Fast®, this would not only generate sales for this product, but increase visibility for their entire line of products as well.
Production Challenge: One of the challenges Onyx Productions had to overcome was the fact that this specific category has been heavily saturated with other weight loss infomercials. Another production challenge for Onyx was having to use some footage including Eric Estrada that had already been recorded, but lacked the enthusiasm and entertainment value that was needed to sustain an audience and generate sales in an infomercial for the U.S. Some of this footage was kept and blended with new footage shot in Los Angeles, California, as well as on location in beautiful Coconut Grove, Florida and the surrounding Miami area. We used the four clinical studies on Reduce Fat-Fast® to authenticate the validity of the product, and testimonials from different countries to attest to the fact that the product really does work.

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