PRODUCTION NEWS
Product: Russ Brown, Esq.
Objective: The spots are lead generating. Known as "the attorney that rides", Russ Brown, Esq.
specializes in litigation for other motorcycle riders. His client base is Southern California, the motorcycle ridership
capital of the United States. Additionally, the spots promote his BAM club, "Biker's Against Manslaughter".
Production Challenge: To speak convincingly to a targeted audience of motorcyclists who well understand
the perils of ridership. Our intent was to take full advantage of Russ Browns' sincere concern for other motorcyclists.
Therefore, Attorney Brown is featured in the spots riding one of his motorcycles on location in the famous Malibu
Canyons, known for their perilous winding roads. "Shooting the canyons" in Southern California is an
event known to bikers from around the world.
Footage was also shot at the infamous Rock Store, a decades old hangout for hard-core Harley Davidson riders and
weekend pleasure bikers alike.
All footage was shot in one day.